BeFit
Time：2024 Summer
Focus：3D Modeling / Form development / Branding / User Investigation
Brief: Befit is a light weighted home gym station that seamlessly integrates into your home.
PROJECT BRIEF
Nike is known for its focus on innovation and cutting-edge design. The company invests heavily in research and development, applying technology and advanced materials to enhance performance, comfort, and sustainability in its products.
To pursue the boundaries and possibility,
Let's start to design a new category product line for Nike
HOMEGYM TRENDING
PANDAMIC + HEALTH + BEAUTY = RISING FITNESS MARKET
174%
The home fitness equipment market saw a surge, with sales increasing by 174% in 2023
62%
A survey by RunRepeat found that 60% of gym members had canceled or were considering canceling their memberships 2023
36%
Nike reported a 36% increase in digital sales during the pandemic, driven largely by the success of their fitness apps
LIGHT WEIGHTED WORK OUT
People who pursue beauty and health and work out at home often engage in light weight exercises to maintain their physique. As my target users, understanding their needs will help me decide what to include and how best to provide my service.
SPACE LIMITATION
HARD TO KEEP
NO SPACE FOR EQUIPMENTS
LACK OF PROFESSIONALS
FIND SPACE IN THE ROOM
What would be the room that users have not utilize in their room?
Under a table?
Near a wall?
Be a Side table?
Under the bed?
WHY NOT UNDERBED ?
FUNCTION PROVE
what are the functions that should be integrated? How are they applied?
